Every transaction is analysed according to a set of criteria, customised for each retailer, to cluster different types of transactions into Shopper Missions. The model can look at what was in the transaction, how much did they spend in total, what was the day of the week and time of day, which store, where the products promoted, what type of shopper etc.
The Shopper Missions are derived and embedded into the transaction data, so they're available for all future analysis, giving a unique perspective for our analysis.
Track which Shopper Missions are driving the growth of your product?
How does the purchasing of your products compare to your competitors and the category average?
Tracking Shopping Behaviour
Tracking changes in shopping behaviour over time by using loyalty cards or payment cards to link the individual transactions .