•Category Expansion: Revenue and Shopper incremental

•Trial & Repeat


•Brand Halo effect



•Category Value Increase

•Incremental Penetration

•Source of Value: New Category Buyers, Consumption Increase, Switching, Brand Source

Range Extension

SKU: 364215375135191
  • I'm a product detail. I'm a great place to add more information about your product such as sizing, material, care and cleaning instructions. This is also a great space to write what makes this product special and how your customers can benefit from this item.