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Components:

•Category Expansion: Revenue and Shopper incremental

•Trial & Repeat

•Cannibalisation

•Brand Halo effect

 

Analysis:

•Category Value Increase

•Incremental Penetration

•Source of Value: New Category Buyers, Consumption Increase, Switching, Brand Source

Range Extension

SKU: 364215375135191
$2,500.00Price
Quantity

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