Range Defence helps you save your product / product range from deletion during a range review by showing the uniqueness of your product through transaction and shopper metrics. The analysis will also show shopper repertoire re-proportion if removed from the retailer and the retailer revenue impact with potential product switching, to either cheaper or more expensive products.

Range Defence

SKU: 364215376135191
  • Components:

    •Product Uniqueness

    •Retailer Revenue Impact from Deletion



    Substitutability, Solus Buyers, Buyers Loyalty, Buyers Residual Baskets, Deletion Scenario