Components:
•Category Expansion: Revenue and Shopper incremental
•Supplier’s Share impact
•Trial & Repeat
•Cannibalisation
•New Product Contribution
Analysis:
•Category Value Increase
•Incremental Penetration
•Source of Value: New Category Buyers, Consumption Increase, Switching, New Product Contribution
New Product Evaluation
SKU: NA
$7,500.00Price
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