Components:

•Category Expansion: Revenue and Shopper incremental

•Supplier’s Share impact

•Trial & Repeat

•Cannibalisation

•New Product Contribution

 

Analysis:

•Category Value Increase

•Incremental Penetration

•Source of Value: New Category Buyers, Consumption Increase, Switching, New Product Contribution

New Product Evaluation

SKU: NA
$7,500.00Price
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