•Category Expansion: Revenue and Shopper incremental
•Supplier’s Share impact
•Trial & Repeat
•New Product Contribution
•Category Value Increase
•Source of Value: New Category Buyers, Consumption Increase, Switching, New Product Contribution
New Product Evaluation
- I'm a product detail. I'm a great place to add more information about your product such as sizing, material, care and cleaning instructions. This is also a great space to write what makes this product special and how your customers can benefit from this item.