More new features added to our Growth Contribution Report! You can now choose to display the incremental growth / decline as "Actual" value or vs "Expected" value.
"Actual" reports actual incremental value growth / decline contributed by the subject product / product group in the time period seletcted.
Vs "Expected" reports the value by taken into account the size of the subject product / product groups which influenced the actual incremental value reported. Vs "Expected" provides and more accurate picture of the top 20 products that drove growth / decline in the category, rather than the top 20 products that are also largest in value.
(Remove the amount of revenue change that would have resulted from the product growing at the “category average”, and see how much “unexpected” change occurred given that category average performance as the benchmark)
